The Key Account Manager qualifies you to build sustainable customer relationships and strategically manage key accounts — with analytical tools, KAM methodology, and a consistent focus on process, system, and culture.
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Excellence Program
As a Key Account Manager (KAM), you build sustainable relationship management with your customers to expand as a supplier. More and more companies are using Key Account Management as part of their corporate strategy and are moving away from the traditional sales approach. Key Account Management is part of the Sales Excellence training, which is based on the three pillars of sales success — process, system, and culture. You will learn strategic and analytical tools to plan, roll out, and optimize a functioning Key Account Management. By clearly analyzing processes with consideration of the human factor, you take sales to a new level. With skillful leadership of your team based on key figures, you ensure the long-term success of your company.
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The Key Account Manager seminar provides the complete toolkit for strategic key account management. Key Account Management aims to develop strategic partnerships with key customers, understand their requirements, and offer tailored solutions.
The seminar is aimed at sales professionals and executives who want to strategically manage key accounts, build long-term customer relationships, and continuously develop sales with modern PM methods.
The seminar is divided into six modules that combine strategic sales knowledge with modern management methods: From KVP tools and shop floor management to design thinking and sales excellence, you receive a complete toolkit for professional key account management.
