DEVELOP CUSTOMERS. CONTROL SALES.

Sales Excellence

Sales Excellence & Key Account Management combines customer-oriented sales with clear processes, strategic customer development, and continuous improvement.

 

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On request
Sales Excellence
Program Overview

What is Sales Excellence?

Sales Excellence & Key Account Management supports teams in systematically analyzing sales and key account processes, evaluating customer potentials, and effectively designing internal interfaces. The focus is on understanding sales as a controllable system that combines efficiency, customer satisfaction, and sustainable goal achievement.

Program Details
Duration: On request
Format: Modul
Language: German
Date: On Request
Curriculum

Contents of the Sales Excellence Module

Sales Processes
Key Account Management
Key Account Plan
A/B/C Customers
Account Strategies
Buying Center
Sales Funnel
Tools
Sales Metrics
Forecasting
Data Quality
Interface Management
Customer Interactions
Sales Routines
Prioritization
Action Control
Process Optimization
Performance Management
Collaboration
Business Success
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